Tuesday, December 31, 2019

Media and Feminine Beauty - 1497 Words

Introduction Mass Media such as films, advertisements and magazines are the huge influence on the definition of feminine beauty. From watching movie to passing through the subway station, it is quite often to see numerous images of female faces and bodies. Women are exposed in the world where most women display in films and on subway advertising boards are striking poses with little clothes on. Moreover, every image showed is airbrushed with Photoshop. Women are exposed with images produced by the media on what is considered to be the ideal face and body. The way media portray feminine beauty today changes the publics’ standard on feminine beauty and even how females view themselves. This essay will explain the impact of media in†¦show more content†¦People do not admire beauty from sculptures and paintings only. This is a media age where visual images change in seconds. From the perspective of those popular media today, thinness has become a basic requirement, big eyes, straight nose and pointed chin are perceived as beautiful. How the media portrays feminine beauty to women 3.1 Photo retouching and hyper-reality When reading magazine, surfing the net or walking down the street, it is normal to see loads of beautiful models and actress on cover of Vogue or on billboards all over Hong Kong these days. Most of them have flawless skin, showing off their long toned legs, flat tummy and body with no cellulite. It is understandable that they suppose to look good as they pose for magazine or advertise for slimming centre, but somehow they all seem too perfect to be real. Most photos on display are absolutely flawless, those girls do not even have pores or a single wrinkle. Even the model herself confused by the outcome, Doutzen Kroes who works as a model for Victoria’s Secret once put it to Stuff magazine, Sometimes its a struggle to keep up with my own photos, where the lighting is perfect, the makeup is done and the images have been retouched. Thats not what I see when I look in the mirror! So, it turned out all is not as it seems, every image is not technically real as it has been retouche d. GraphicShow MoreRelatedEssay on Feminists, Stereotypes and Stereotyping in the Media1330 Words   |  6 PagesFeminists and Media Stereotypes      Ã‚   The media portrays feminists in unflattering ways. Largely because of the media portrayal, the word feminist usually evokes images of crass, butch, men-hating, very masculine women. Many women believe in the feminist doctrine, but they would never consider themselves as a feminist because they cannot relate to the images of crass, butch, men-hating, masculine women.   In fact, it has only been within the past year that Ive been able to accept the factRead MoreThe Documentaries Killing Us Softly 4 Essay1252 Words   |  6 Pagesin mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertise ment. External forces, such as the media, not onlyRead MoreIdeal Body Types in Hong Kong Essay1541 Words   |  7 Pagesï » ¿Topic: What are the ideal body types for men and women in Hong Kong society? In what ways are these body types perpetuated through mass media, technology, and medicine? According to Bartky (1999), is body modification a form of self-empowerment or self-punishment? Introduction Human body is one of the elements used to assess the attractiveness of a person. Since the aesthetics theory varies in different countries and regions due to different history and cultural background, the descriptionRead MoreUniversal Authority And Traditional Sites Of Learning1331 Words   |  6 Pagesalong with its princess collection is recognized as a powerful influencer on children’s media; thus, teaching societal norms for target adolescent groups. Disney’s collection of princesses have spanned over 78 years, from the first generation Disney princess movies (Snow White and the Seven Dwarfs, Cinderella, Sleeping Beauty’s Aurora) to the second generation Disney princess movies (The Little Mermaid, Beauty and the Beast, Mulan, Aladdin’s Jasmine, Pocahontas) to the new era princesses (The PrincessRead MoreThe Media Image Of Women844 Words   |  4 Pages The way the media depicts women also categorizes which sports are female friendly and which are not. The more the media portrays women as delicate and skinny the more people will associate them with certain sports. Likewise for men, the more physical contact and tough a sport is then it is more associated with men. The way these sports are covered in the media, the language used when reporting it and the visual aspects of how it is displayed subconsciously causes people to assign genders to theRead MoreAnalysis Of Janine Is A Contemporary Artist With An Important Message Essay1502 Words   |  7 Pagessee above on 75.6 cm x 76.2 cm paper (2006, p. 1). This thought provoking work is portraying a message about women and beauty standards. Its purpose is to create a discussion around the issue of feminine beauty ideals. Society is perpetuating unattainable feminine beauty ideals. As the book The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities states, â€Å"The feminine beauty ideal (is) the socially constructed notion that physical attractiveness is one of women’s most important assets, andRead MoreThe, You Look Disgusting, A Woman Named Em Ford Essay1226 Words   |  5 Pagesuploaded a photo of herself bare of makeup on social media. She had no indication that this photo could possibly spark the backlash that it received. The myriad of egregious comments is what engendered her to create this video. Consequently, for Ford, this photo did not correspond with society’s views on femininity. Society tends to have dogmatic views pertaining to the prerequisite for a woman to wear makeup to be considered beautiful and feminine. In the beginning of the video Ford’s face isRead MoreEssay about Eating Disorders: A Feminist Issue1575 Words   |  7 Pageslimited... On the body of the anorexic woman such rules are grimly and deeply etched (Bordo, 171). Naomi Wolf (1991) has a similar explanation of the origin of eating disorders in her bestseller The Beauty Myth. She states: a cultural fixation on female thinness is not an obsession about female beauty but an obsession about female obedience (Wolf, 187). Women who remain thin are being obedient; it is another way for patriarchy to control women. If women cannot eat the same food as men, we cannotRead MoreThe Meaning Of Conceptualization Of Beauty1687 Words   |  7 PagesMorgan Kilmartin Fall 2016 The Meaning Of†¦ Conceptualization of Beauty The term beautiful first appears in the English language around the 14th century with the use of the word â€Å"beaute† in Middle English, derived from the Anglo-French â€Å"beau† with roots in the Latin â€Å"bellus†. The common usage of the term connotes both â€Å"having qualities of beauty† and â€Å"exciting aesthetic pleasure† (Merriam-Webster, 2016). The semantic reference to aesthetics in the term highlights the Greek and Roman influence onRead MoreThe Portrayal Of Children s Books918 Words   |  4 PagesIntroduction Children are highly acquiescent, and as such the media they consume is highly important in their socialization. Taking into consideration the ubiquity of media and the degree to which it is entwined in the lives of children, it is important that we be concerned with the themes presented in children’s media – including books. As noted by Taylor (2003), Children s books are an important cultural mechanism for teaching children gender roles. If children are exposed to stereotypical images

Monday, December 23, 2019

Plato s Allegory Of The Cave - 889 Words

According to Plato’s â€Å"Allegory of the Cave†, our ability to understand certain things comes with restrictions. Our perception is certainly one of them. How we react to situations and what we see is a topic that’s subject to many debates. On the other hand, realism works around a ‘fact only’ basis: it favors the literal truth and practicality rather than creativity. There is an evident difference between transforming reality and changing the way we perceive. When we change (or transform) reality, an action that affects many other than ourselves takes place. We change something that people already have a different viewpoint on, and would promote a larger irregularity when discussing the matter at hand. When we transform the way we perceive it, we are forcing ourselves to alter the way we see reality and try to cope with it in a different manner than before. The effectuated change will only modify our viewpoint on it without disturbing anyone else. For this reason, we can say that our beliefs, character and situation are behind the thoughts that create our reality. French philosopher Henri Bergson used to say that â€Å"The eye sees only what the mind is prepared to comprehend†, hence: our perception of reality is greatly obscured by outside forces. Our interpretations of reality are extremely complex and subject to considerable molding from outside pressures such as feelings, added knowledge or every day conversations that shine. On the contrary, the philosophy behind theShow MoreRelatedPlato s Allegory Of The Cave1716 Words   |  7 PagesIn Plato’s, Allegory of the cave, a key theory I found was the importance of education. Plato uses an â€Å"allegory to illustrate the dilemma facing the psyche in the ascent to knowledge of the imperishable and unchanging forms† (104) Based on my research of the republic, the allegory can reveal multiple hidden messages. Plato describes, ordinary mortals are chained within an underground chamber, which according to Fiero, represents the psyche imprisoned within the human body. These mortals can’t lookRead MorePlato s Allegory Of Cave1979 Words   |  8 PagesJaneva Walters December 6, 2016 Dr. T. Brady ENG 391 Plato’s Allegory of Cave The allegory of the cave is regarded as one of the most reputed and acclaimed works by the Greek philosopher Plato in modern literature as well as philosophy. First published and presented in his work known as a Republic (514a–520a), the dialogues that have been used as conversation can be regarded as fictitious as the main conversation takes place between Plato’s brother Glaucon and Socrates. First and foremost, allegoricalRead MorePlato s Allegory Of The Cave1814 Words   |  8 PagesIn Plato’s, â€Å"Allegory of the Cave†, a key theory I found was the importance of gaining knowledge. Plato uses an â€Å"allegory to illustrate the dilemma facing the psyche in the ascent to knowledge of the imperishable and unchanging forms† (Fiero, 104). Based on my research of the Republic, the allegory can reveal multiple hidden messages. Plato describes in the Allegory, ordinary mortals who are chained within an underground chamber, which according to Fiero, r epresents the psyche imprisoned within theRead MorePlato s Allegory Of The Cave1379 Words   |  6 Pagesbeen in a cave? Caves are dark, cold, and often times dangerous. People who lose their source of light in a cave often face death from physical injury or hypothermia, unless otherwise rescued. The Greek philosopher Plato illustrated the difference between reality and illusion through a story about prisoners who lived their entire existence in a cave. Plato tells the â€Å"Allegory of the Cave† as a conversation between Socrates, his mentor, and Glaucon, one of Socrates’ students. Plato’s allegory of theRead MorePlato s Allegory Of The Cave Essay1630 Words   |  7 Pagescondition impressed by an image can sometimes like as a flame, spreading throughout other discourses for long after its initial kindling. Such is the case with Plato s allegory of the cave, which has for over 2,500 years inspired significant contributions to theorizations of truth. Despite t he age of Plato s work, the truth in the allegory is demonstrated by its own universality; as a formative piece of literature, the story acts as a gateway into Western discourses of truth. Truth remains an elusiveRead MorePlato s The Allegory Of The Cave1965 Words   |  8 PagesIn this paper I shall argue for Socrates’ notion in the Allegory of the Cave, saying that the purpose of education is not to place knowledge to the mind where there was none, but instead to recognise the already underlying existence of such insight inside the mind, and to help divert the ones in need of teaching onto the correct path to find and retrieve such knowledge. Plato in his time was a dedicated student of Socrates, so most of Socrates â€Å"logos† and concepts heavily influenced Plato’s futureRead MorePlato s Allegory Of The Cave910 Words   |  4 Pagesnature within them to reach their potential. Allegory is to reveal a hidden meaning, normally a moral, based on fictional stories. Plato Allegory of the Cave reminds us that the theory of Forms is real and suggests that the one with the empirical science would share his mind with the commoner in society. We must grasp the complex different types of Forms – opinion, knowledge and beauty really meant for Plato. In Plato’s Allegory of the Cave, Plato talks about dualism, mind (soul) and body. InRead MorePlato s Allegory Of The Cave Essay1370 Words   |  6 Pagesflesh to satisfy the god (Ahmed 2010). All of these civilizations were interactive with their environment, but imagine if one knew only of the reality they believed inside of a cave not experiencing e vents within the real world. In Plato’s, Allegory of the Cave, he describes the scenario of prisoners kept isolated in a cave left to come up with a reality that they comprehended with the images that they saw in front of them. This applies especially to politics, because people are left to decipherRead MoreAnalyzing Plato s Allegory Of The Cave874 Words   |  4 PagesI’ll be analyzing Plato’s Allegory of the Cave through my own interpretation. An allegory is defined as â€Å"a story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one.† In Plato’s Republic the short excerpt The Allegory of the Cave can be viewed through multiple perspectives. Plato’s image of the cave is known as the â€Å"theory of forms†¦ The theory assumes the existence of a level of reality inhabited by ideal â€Å"forms† of all things and concepts (Revelations:Read MorePlato s Allegory Of The Cave Ess ay1842 Words   |  8 Pagesto find pieces about importance of our ego as well. Plato is one of the most important philosophers in western history. That brings us a question, why ego is such significant for both western and eastern philosophers and religious works? Sigmund Freud, who carried on Plato’s thinking on humanity and our society, pointed out what Plato has vaguely discussed about that the significance and impact the ego has on us. In Plato’s Allegory of the Cave, what the prisoners are actually experiencing the fight

Sunday, December 15, 2019

The Vygotskian Socio Cultural Theory Education Essay Free Essays

Lev Vygotsky was a psychologist that revolutionised the universe with his theory on socio-cultural development. His theory of socio-cultural development centred on the impression that a kid learns through grownups or equals. In other words a kid ‘s cognitive development is engaged through the kid ‘s environment, this means that a kid develops through interaction with other persons. We will write a custom essay sample on The Vygotskian Socio Cultural Theory Education Essay or any similar topic only for you Order Now Vygotsky ‘s theory differed from other theoreticians theories ; one of them was Piaget, a Swiss psychologist. His theory was that kids learn from the interior out, this means that a kid takes their ain cognition to the universe ( as discussed in category ) . Piaget ‘s theory focused on two constructs, one was the construct of assimilation, which is a cognitive procedure whereby new experiences and information are placed in the cognitive construction of the kid. The other construct is adjustment ; this is a cognitive procedure which refers to the ensuing Reconstruction that takes topographic point when new information is taken in. Vygotsky on the other manus believe that a kid ‘s acquisition takes topographic point from the exterior in, which merely means that a kid ‘s environment determines what s/he learns. In Vygotsky ‘s socio-cultural acquisition theory one must familiarize oneself with the constructs before we can get down to hold on the thought of theory and utilize it right. The most of import characteristic to hold on is the zone of proximal development. The zone of proximal development is defined as the difference between what a scholar can make without aid and what he or she can make with aid ( Wikipedia ; the zone of proximal development ) . In footings of one ‘s apprehension, the ZPD is the distance between the existent development degree of a kid as determined by independent job resolution and the degree of possible development of a kid as determined through job work outing through equal or grownup interaction. The existent development of a kid is the maps that have already matured and the scholar understands. The possible degree of development is the maps still in ripening, the apprehension has non developed. The ZPD allows scholars to intercede through societal interaction. ( Maths method: 1 ; Goba, B ) Vygotsky believed in three of import facets that form his theory, this is the societal context, linguistic communication and mediation. These three facets are of import in the sense that ; the societal context is the context in which scholars are coming signifier. So they may come into the universe with some sort of cognition already instilled in them, this cognition may non needfully be right. Some scholar ‘s societal context may implement some sort of racism this may do the kid racialist. In other words kids gain their cognition through societal contexts, from birth the kid ‘s societal interaction depicts the sort of cognition s/he will convey to society. Because the environment is of all time altering, cognition is of all time altering. So cognition is ne’er inactive. The following facet is linguistic communication being the frontal line for the footing of this theory. If a scholar can non understand linguistic communication be it mathematical, mark or the linguistic communication medium, the scholars knowledge can non turn and spread out because of a barrier with does non allow the development of the scholars cognitive construction. Language is a manner to pass on, and if linguistic communication is non understood than the communicating nexus is broken. And the last facet is the function of mediation. In order for effectual communicating to take topographic point at that place must be some signifier of mediation to help the communicating. This is where the ZPD comes into drama. The scholar may non understand a peculiar construct by manner of mediation, something or person that aids the apprehension so the kid goes from what they do n’t understand to what they can hold on. Harmonizing to Vygotsky, â€Å" Every map in the kid ‘s cultural development appears twice: first, on the societal degree, and subsequently, on the single degree ; foremost, between people ( interpsychological ) and so inside the kid ( intrapsychological ) . This applies every bit to voluntary attending, to logical memory, and to the formation of constructs. All the higher maps originate as existent relationships between persons. â€Å" The socio cultural theory is so defined as a theory of larning that looks at the part society as made in an person ‘s development ( psycology.about.com ) . It does non merely concentrate on the scholar as an person but as the scholar and cultural context on a whole. Vygotsky explained this theory in footings of linguistic communication. He argued that societal interaction signifiers this new larning through the ZPD where scholars gain new linguistic communication through societal interaction. It outlines of a linguistic communication as uniting both the traditional behavioral and lingual place of linguistic communication. This theory of linguistic communication can propose that the function of the environment can bring forth differences in understanding. The socio-cultural theory was adopted by Jerome Bruner and made westernized, now it ‘s used all over the universe. Case survey: My name is Triona Pillay and I ‘m 19 old ages old. I live in an Indian township. This twelvemonth I did my instruction pattern 220 at an Indian school which many non American indians besides attend. After learning pattern 120 and all the different facets we covered with the fluctuations of school types we could travel to, I thought I ‘d be good equipped to manage any schoolroom state of affairs with the manner in which learning pattern 120 had instructed us to. However the schoolroom situations we encountered was different to the 1s we were told to conceive of. Traveling into Teach at a school where the medium of linguistic communication is English was what I perceive to be easy because that my place linguistic communication and that ‘s the linguistic communication that scholars should be familiar with. But that was merely the beginning of my job during my instruction pattern. Bing a mathematics pedagogue was more hard as scholars could n’t hold on specific c onstructs. My first error was that scholars had prior knowledge to the subjects being taught, in the instance of my class: 10 category, the subject was analytical geometry. They did n’t understand that when a negative is squared the figure because positive. The scholars taught prep was a gag and category clip was for socializing. And so I had the instructor ‘s position who said that the scholars know the work and they complain for nil that they do n’t understand. Society has deemed that it ‘s by and large that black scholars that do n’t understand English and wo n’t be able to understand what is being asked, but in this school the Indian scholars got confused with the English. Simple operations like 3x=9, hence ten =3 the scholars did n’t understand how the reply 3 is obtained. Another thing that I found dismaying was that the schoolrooms were obviously n simple with no existent postings to do the schoolroom a topographic point where scholars want to come. All in all my instruction pattern was a existent experience on how scholars and grownups and their environment act upon their behavior and public presentation. Something that I found rather absorbing was during a staff meeting and they were discoursing why a peculiar scholar behaves so horrid at school and one of the suggestions was because of the manner his male parent treats him. Apparently the male parent really hit the kid in forepart of the instructor and walked off and a twosome of other times the male parent sent the kid with burst lips. This is non the lone ground I believed for the jobs I ‘ve encountered. I believed at that school it ‘s a popularity competition were everyone w ants to suit in so the brilliant people stick to the smart people and the blue 1s maintain to their kin. And one time you come to rate: 8 u get initiated into one of those tonss. This is my personal positions on the state of affairss that occurred during my instruction pattern and some of the grounds why I believe the state of affairss occurred. Problem work outing utilizing Vygotskian socio-cultural theory: The major job I identified during learning pattern was the deficiency of both mathematical linguistic communication and cognition and the ability of the scholar to show their thoughts or sentiments in category due to the linguistic communication barrier of practical English words. First I ‘d wish to indicate out that job can non be solved over dark. It requires gradual input from both the instructors and the scholars. My first program of action in my category is to promote reading in my category. Possibly I can propose that the school put in topographic point 30 proceedingss of readings in the forenoon. The section of instruction does direct schools educational newspapers that they can give to scholars to read. The more the scholars read the more the scholars build up their vocabulary. My co-workers and I can present 10 new, interesting and exciting words that the scholars can utilize during the hebdomad, at school to replace the mundane words that they use all the clip. Using Vygotsky ‘s rules will take some patients from both the scholars and the instructors particularly for instructors who have been learning for 20 plus old ages, many people are non subjected to alter. The following measure as a maths instructor is to construct on anterior mathematical cognition and actuate the scholars, so that if they understand the rudimentss the remainder will follow. I could besides promote the scholars with higher Markss to assist those who are missing behind. We can besides hold excess categories during the interruption to heighten their mathematics accomplishments. This is a great thought as scholars can remain out of problem and acquire work done. The scholars need proper staging and we as instructors need to supply the necessary counsel. Vygotsky introduced that a kid learns through his or her environment so if the kid is taught in an environment conducive to larning the kid may bask coming to that schoolroom and larn something. I could propose to scholars that they join equals who traveling to better their instead than act upon them negatively. The following thought is a slippery one because from the clip I was in school I noticed instructors who tried to make out to scholars whose environment at place is unstable, changeable down by parents who think they know it all and believe that the instructor is interfering and should mind their ain concern. To hold a parent meeting is sometimes ineffectual because the good scholars parents merely end up coming and the parents you need to see do n’t. Harmonizing to Vygotsky in a schoolroom state of affairs we the instructors are the go-between, we should hence be care how we give off information because scholars are immature and can sometimes misinterpret what we say. So when instruction, as a hereafter instructor I need to do certain I ‘m clear and precise. Concepts need to be to the point and one should non crush around the shrub. I could besides present the construct of motive in my category. If I aid the scholars in their acquisition and even in their efforts in larning I will be able to take them from the known to the unknown. Using motive scholars will desire to â€Å" seek † and work harder and by this get a better usage of both the medium of linguistic communication and the mathematical linguistic communication as a whole. The schoolroom environment is another are that I can promote scholars development. If I make the schoolroom environment a merriment manner to larn and scholars wo n’t acquire laughed at and hit down for seeking. Children learn from their errors so if I encourage them and they give the incorrect reply and we correct it, they wo n’t bury. In decision my belief is that Lev Vygotsky was a psychologist whose theory greatly influenced the universe. His socio-cultural theory if understood decently can help both instructors and scholars efficaciously to accomplish top consequences. I besides believe that parents should seek their best to give their kids the best societal contexts and maintain them off from negative influences. As a hereafter instructor I ‘ve learnt a batch from Vygotsky ‘s theory and will utilize this theory productively when I start learning. How to cite The Vygotskian Socio Cultural Theory Education Essay, Essay examples

Saturday, December 7, 2019

Woolworths Supermarket in Australia-Free-Samples-Myassignementhelp

Question: Discuss about the your experience with Woolworths Supermarket. Answer: Introduction This essay highlights my experience with Woolworths Supermarket in Australia which is considered as second largest company in Australia in terms of revenue (Woolworths Supermarkets 2018). I have often purchase things from Woolworths and have both good and bad experience with their products and services. However, I will discuss about two products that that are Woolworths fruits--vegetables and Woolworths health drink products with which I have experienced bad and good experience. The poor and good experience will be illustrated by Proto-persona diagram followed by two most significant points during the process supported by two key Customer Experience Management concepts. I will also compare and contrast the two experiences to explain the difference in two experiences which is followed by an overall conclusion for the discussion. Discussion Proto-persona diagram for poor experience The image illustrate that the pain points are the packaging of the fruits that are pre-matured. Moreover, when a customer desire to buy products from online portal, it is difficult to identify the combination of the fruits and the quality of the products from the items displayed on the website. I have also faced the problem in improper staff assistance when need help as they do not have proper information. Thus, I have opted for shopping personally rather than shopping from online. Even though I have to shop from online, I consider all the users comments and feedback prior making any order. I have also decided to raise complaints to the organization and give them suggestions on improving their service transparency and service improvement. Image 1: Proto-persona diagram illustrating component with poor experience (Source: Created by Author) Two most significant pain points during the process along with concept of CEM The two major pain points that I have highlighted through the process are- packaging of pre-mature fruits that they offer to customer at lower rates and inability to identify the fruits combination when I have opted for mixed fruits options. The first concept of customer experience management (CEM) that I want to discuss is customer centricity. Lemon and Verhoef (2016) stated that a company should have to place customer needs, wants and expectations in the top priority. Woolworths is best known for the materials that are used on the daily basis. They claim that they contact local farmers for getting the fresh materials but in reality they do not keep their words and they offer less cost due to their poor quality and premature fruits and vegetables. The second concept that I want to discuss here is customer convenience. According to this concept, Bilgihan et al. (2016) depicted that user should feel easy to use the things and get the quality products. If problem occur, the staffs should give assistance to the customer. This is the thing I do not like in Woolworth as they breach their words and also have poor customer service providers. Proto-persona diagram for good experience Image 2: Proto-persona diagram illustrating component with good experience (Source: Created by Author) The image represented above highlighted that the good experience comes from the quality of the products and get proper things available. My experience with the health drink purchase from Woolworths is good I always get recently bottled items with proper sealed products. Moreover, even if I opt for online shopping to purchase health drinks, I get correct information in the website and get fast delivery. Though I prefer to shop directly from shop and consider users feedbacks through different social media. However, I have planned for two goals that are asking for the organization to formulate more flavors in drink section and decided to chose Woolworths whether I need to shop for health drinks. Two most significant pain points during the process along with concept of CEM The two major points through which I can say that I always have the good experience while purchasing health drinks from Woolworths are the composition of the drink is clearly mentioned and all the products are bottled recently. One of the CEM concepts that is customer life cycle comprises of several stages. These stages comprised of reaching to the target audience, acquisition, conversion, retention and offering loyalty (Irvine et al., 2015). In case of Woolworths health drinks products, I felt that they formulate products aims to target people with all ages as they use quality ingredients to manufacture these drinks. They have also produced a huge range along with describing the benefits of these drinks. I have also felt that Woolworth in this case, established a good reputation with their users and in terms of retention, Woolworths also opted for taking valuable suggestion from their employees, I want to mention that since people do not feel any problem in finding drinks, they do not need any assistance and even any user do I always found a staff to instruct theme properly. The second concept of CEM that I want to share is making the experience pleasurable. I have never faced problem in selecting the desi re health drink that I want to buy, there is always stock of these drinks and all of them are recently bottled and in a good position in the shelves. Starting from the stack appearance, behavior of the staffs to the final packaging in the time of delivery, I enjoy their services. Compare and contrast of the two experiences The two products that I have selected are from same organization. It is however outrageous to say people have two different perception regarding two different things that is served by a single company. In case of fruits and vegetable they have not kept their promises and do not mention the combination of fruits if anyone order mixed fruits from online. This resulted in delivery of a combination that user might not like. However, in case, the user wan further assistance regarding the products, they do not help the customers. This will hamper the brand reputation. On the other hand, in terms of health drinks or any other drinks, they have transparent information given on the website through which the user can easily make the purchase that they want to buy. The user can assist themselves as all the information is clearly mention. Moreover, in both cases, the behavior of the staffs is difference. When a user ask question about the fruits and vegetables, the staffs are unable to help them; while the same thing does not happen when a user ask information about health drinks. I think this is because the staffs also lack knowledge of all the products on a same scale. Conclusion I have selected two products that are Woolworths fresh fruits and vegetables and the other is Woolworths health drinks. I have face poor services for fruits and vegetables. The poor experience is due to fact that I have receives a combination of fruits that I do not like. The information is also not present on the website. Moreover, in case of health drinks my experience is different as I always found transparent services from the same organization. All the information is cleanly mentioned and even the staffs are aware of these health drink items. Reference List and Bibliography Allwood, A. (2015).Customer Experience is the Brand: Getting in the Game. BookBaby. Bilgihan, A., Kandampully, J., Zhang, T. (2016). Towards a unified customer experience in online shopping environments: Antecedents and outcomes.International Journal of Quality and Service Sciences,8(1), 102-119. Doherty, E., Carcary, M., Conway, G., Crowley, C. (2017, September). Customer Experience Management (CXM)Development of a Conceptual Model for the Digital Organization. InECISM 2017 11th European Conference on Information Systems Management(p. 103). Academic Conferences and publishing limited. Fatma, S. (2014). Antecedents and consequences of customer experience management-a literature review and research agenda.International Journal of Business and Commerce,3(6), 32-49. Homburg, C., Jozi?, D., Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept.Journal of the Academy of Marketing Science,45(3), 377-401. Irvine, P. J., Park, S. S., Y?ld?zhan, . (2015). Customer-base concentration, profitability, and the relationship life cycle.The Accounting Review,91(3), 883-906. Lemon, K. N., Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey.Journal of Marketing,80(6), 69-96. Woolworths Supermarkets - Woolworths Group. (2018).Woolworthsgroup.com.au. Retrieved 20 March 2018, from https://www.woolworthsgroup.com.au/page/about-us/our-brands/supermarkets/Woolworths.